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thePurplebox is a modern transactional email delivery platform designed for developers who need reliable, secure, and programmatic email sending. It provides a simple REST API, SMTP relay, and real-time analytics to help you send, track, and manage transactional emails at scale. The platform focuses on easy authentication, high deliverability, and team-based collaboration, making it suitable for both small projects and large teams.

API & SMTP Email Delivery

Send emails through a clean HTTP API or via SMTP using API keys. Each key is can be scoped to a domain for improved security and deliverability.

Domain-Based Authentication

Support for DKIM, SPF, and DMARC to ensure that emails sent from your domain meet the highest deliverability standards.

Team & Permissions System

Work in teams with two simple roles: Admin - full access to manage domains, API keys, team members Developer - can send emails and view logs, but restricted from high-risk actions

Real-Time Metrics Dashboard

Monitor email delivery status, open rates, click rates, and bounce rates in real-time through an intuitive dashboard. Track:
  • Total emails sent
  • Deliveries, failures, bounces
  • Bounce rate
  • Recent email history
  • Date-filtered analytics

Internal Reputation System

Every sender (customer) builds an internal reputation score based on sending behavior, bounce rates, spam hits, and content quality. This allows the platform to:
  • Delay high-risk emails
  • Temporarily block abusive senders
  • Automatically suspend accounts with risky behavior

Secure Message Processing

Emails pass through a multi-layer filtering pipeline using Rspamd and internal policies to prevent abuse, maintain IP/domain reputation, and ensure safe sending.

Who It’s For

thePurplebox is ideal for developers and businesses that need a reliable and scalable solution for sending transactional emails, such as:
  • Account notifications
  • Password resets
  • Invoice or receipt emails
  • System alerts
  • Other automated emails